Despite economic concerns, mobile marketing is on the rise, with 8 percent of respondents currently purchasing mobile ads and 15 percent planning to in the next 3-6 months. So if you are a small business owner how is the economical situation currently affecting your marketing campaign? Please feel free to comment.
Social media platforms like Facebook and Twitter and payment apps like Paypal are helping small businesses grow, a report finds.
Social media platforms such as Facebook and Twitter and payment apps such as Paypal are helping small businesses grow, a report finds.
With small and midsize business owners split on perceptions of the economic recovery, local marketing company Reply?s eighth Merchant Confidence Index, a survey of local business owners across the country sharing their confidence levels about the current economy, indicated the use of mobile marketing on free social media platforms is growing among midmarket companies.
The survey also indicated SMBs are more likely to use mobile services that facilitate transactions such as Square (14 percent) and PayPal (20 percent), with 11 percent planning to start using a mobile transaction service in the next 3-6 months.When asked what free social media platforms they use to promote their business, nearly 70 percent of respondents state they use Facebook and 33 percent said they are using the micro-blogging site Twitter. However, when asked which platforms they are paying for promotions, only seven percent are tapping into paid promotions on Facebook and only one percent on Twitter.
Growth has also been slow in other paid marketing services, such as daily deal sites and review sites. Only 11 percent of respondents said they have run a daily deal over the last six months, the same percentage as in the fourth quarter of 2011, and just 11 percent say that it is likely they will run a daily deal in the next 3-6 months. When it comes to online reviews, 46 percent of respondents said they find them helpful to their business, but only 10 percent are using paid review services and 90 percent have no plans to start using them.
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Source: Rss
Source: http://social2ms.com/small-businesses-turn-to-facebook-mobile-marketing-to-drive-growth-eweek/
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